Chelsea, London, UK
Completed Spring 2019
Retail Design and Fit-Out
London-Medi Spa is DH Liberty’s forward-thinking design for an experiential retail space that combines the traditional plant-based apothecary with the technology of futuristic skincare and wellness. Spread across 2,950 sq.ft. of the basement and ground floor at the MyChelsea Hotel, this 360 approach of wellness results in a unique user experience from traditional medicines and laser treatments to meditation pods, cryotherapy, and oxygen chambers. This experience is mirrored in a design where modern and minimalistic forms are married with traditional flask-like and circular shapes – and future technologies of medicine become features of each space.
The experience begins entering from street level into a laboratory where a bespoke designed herbal shots bar, complete with hand-blown glass flasks, dichroic glass, and a simple steel structure immerses patients in a futuristic apothecary where the space changes as you move around it. As a barista snips leaves from the herbal garden and adds them to shot sized elixirs, the Client waits for their program to be digitally created. Shot prescribed, we traverse to the Mars Room – a meditation space equipped with meditation pod, black rock benches, lounge chairs, and a projection on the ceiling.
Blending raw materials with bold gestures, DH Liberty aims to take the patient on a journey where movement and materiality submerse us in an experience of traveling into the future.
In the main retail space, a selfie-bar allows users to create content for social media. And a DJ booth is tucked away for hosting events. Whilst a mirrored ceiling creates a tunnel and leads visitors to the basement where an oxygen chamber and treatment rooms are displayed behind gradient glass walls.
To complete the narrative, DH Liberty has also worked closely with London Medi-Spa on a branding strategy and image. From the naming of shots such as Hibiscus Healer and Tumeric Tonic, to the dress of staff in lab coats and customised prescription labels and signage.
Together, the design and brand create a strong customer experience in response to the disruption of e-commerce. The space invites users with a new way to experience the nature of wellness, fully equipped with the latest technology in beauty.